Corporate identity and brands

SSAB counts the company’s reputation and brands among our most valuable assets. All company brands share the same parent brand: SSAB.

SSAB counts the company’s reputation and brands among our most valuable assets.

SSAB works with multiple brands and channels with a comprehensive offering in high-strength and wear steels from high-end branded products to more commercial grades.


Product brands

SSAB has a strong end-user focus and a product brand strategy that allows customers to benefit from strong product brands.

SSAB has two product brands with unique global market position: Hardox® Wear Plate and Strenx® Performance Steel. 

Hardox® is a global leading brand of wear steels designed for maximum payload and longer service life. Strenx® is a brand covering structural steel products designed for sustainable and lightweight solutions. A Hardox® In My Body logo on a product verifies that it has been manufactured using Hardox® wear steel and not an inferior imitation. My Inner Strenx® represents a quality certification for applications that use Strenx steels.

Other SSAB’s product brands include: Docol®, Toolox®, Armox® and GreenCoat®. SSAB also has a wear steel brand, Raex™, which is sold through distributors. Additionally, the six SSAB branded product groups are:  

  • SSAB Domex®
  • SSAB Form
  • SSAB Weathering
  • SSAB Boron
  • SSAB Laser®
  • SSAB Multisteel
brand management structure

SSAB’s two subsidiaries have their own corporate brands:

  • Tibnor is the leading Nordic supplier of steel, other metals and processing services
  • Ruukki Construction has retained the Ruukki brand and logo after the merger in 2014 between SSAB and Finnish company Rautaruukki, which used the marketing name Ruukki
Trademark guidelines