Cut-Fold challenges convention with SSAB Zero™
By rethinking how steel products are developed, manufactured, transported, and assembled, Cut-Fold turns flat steel sheets into highly functional, low-carbon solutions. Through a close partnership with SSAB, the company proves that smart design and sustainable material choices can drive real change.
“Our philosophy starts with a flat steel sheet. Using the cut-and-fold principle, we design products that are easy to ship and assemble, while remaining durable and highly functional. For us, SSAB Zero™ steel is what makes this possible,” says Stefan Rahmqvist, CEO at Cut-Fold.
More about Cut-FoldEfficiency throughout the entire value chain
Cut-Fold’s core philosophy starts with a simple premise: rethink established industrial processes to unlock new efficiency gains. Instead of relying on traditional, resource-intensive manufacturing, the company develops smart, functional products that transform flat steel sheets into robust structures.
“We call it bending dimensions. By designing products that start flat and transform into finished products, we create efficiency throughout the entire value chain: from production and warehousing to logistics and end use,” says Gustav Widström, founder at Cut-Fold.
Using the cut-and-fold principle, we design products that are easy to ship and assemble, while remaining durable and highly functional. For us, SSAB Zero™ steel is what makes this possible.
New possibilities through partnership
For SSAB, this partnership highlights how shared values in sustainability and design can redefine traditional industry standards.
Cut-Fold’s concept allows precision-cut steel sheets to be delivered as flat packs to customers, who can fold and assemble them much like working with cardboard. This delivers exceptional strength and structural integrity while drastically streamlining transportation volume and carbon footprint.
“What I particularly appreciate about Cut&Fold is their ability to challenge conventional thinking and turn a simple idea into something genuinely innovative. To me, this is exactly what strong partnerships are about: sharing a mindset of innovation and sustainability, finding smarter ways to use resources, and creating solutions that inspire new thinking across industries,” says Johan Lundin, Head of Marketing at SSAB Europe.
What I particularly appreciate about Cut-Fold is their ability to challenge conventional thinking and turn a simple idea into something genuinely innovative.
Driving sustainable change together
To realize the full potential of their design philosophy, Cut-Fold uses SSAB Zero™, based on recycled steel, produced using fossil-free energy with virtually zero fossil CO2 emissions while delivering the same strength and quality as traditional steel.
A prime example of this philosophy brought to life is the FirePipe™ Eldstad. Designed as a compact flat-pack solution, it can be easily assembled into a robust outdoor fireplace and stove without compromising structural strength.
“This product combines portability with performance, while also providing more efficient combustion with less smoke,” says Stefan Rahmqvist. “Built for outdoor living and practical use, FirePipe™ Eldstad demonstrates how thoughtful design can create efficient products – from production and transport to real-world use.”
